Why Visual is the New Black

Visual Platforms Take Off

Although I was an early adopter of Pinterest, I confess that it took me a while to understand it. I set up an account sometime in mid-2011 after Jens P. Berget at Sly Marketing mentioned it in one of his newsletters. And then I  did nothing with it for about 6 months, because I didn’t really see it’s appeal.

I don’t recall why I reconnected with Pinterest, but as more people were using it and I saw their images, I began to understand it better. Initially it appealed to the part of me that likes to look through well-designed magazines: I found the images engaging and relaxing. Image of an eye and lashesYears ago I had started to create scrapbooks of magazine pictures that appealed to me (a project that was recommended by one of the creative journaling books I was reading) — eventually those scrapbooks gathered dust with a pile of images that I didn’t have the time to paste into the books. And finally I just threw them out. So Pinterest started as a virtual version of those scrapbooks for me. Then I began to see posts from people like Beth Kanter, who in January 2011 wrote about using Pinterest as a curation tool  and that non-profits were using it to promote their organizations and engage their communities. My understanding of Pinterest matured and I began to see more options for using it in other ways, for example, the Social Work Apps Pinterest board maintained by Dorlee M and me and the Visions of Social Work board that both promotes the profession and highlights some aspects of our school. In his recent Wired article, In Defense of Pinterest, Clive Thompson describes how a therapist used Pinterest to help her clients communicate their moods when words just wouldn’t work.
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