I suspect that most of my academic colleagues think I’m crazy. They don’t understand social networking, especially not Twitter. And they really don’t understand what I am doing here.
I could explain why I’m here in many different ways and there are certainly many things I get out of social media (including relationships with some wonderful people). But honestly, one of the main reasons I’m here simply comes down to this: ideas, ideas that drive innovation and allow me to forecast trends.
Innovation and Networks
One of the most valuable papers I wrote in graduate school was a paper on innovation for a course on social work administration. I discovered then that if you want to innovate, then read outside of your field. A Harvard Business Review blog post on the Three Networks You Need confirmed the importance of noting trends outside of your familiar domains. The authors, Linda Hill and Kent Lineback, write that managers/leaders need three kinds of social networks: operational, the people you need in order to do your work; developmental, the people who have helped you grow as a manager and leader, and to whom you turn for advice; and strategic, the people who will help you prepare for tomorrow. In other words, strategic networks are key to anticipating changes: “You need a strategic network because the forces that drive change in your field will probably come from outside your current world.” Continue reading